I led a redesign of https://bountytowels.com. We re-platformed separate mobile & desktop websites into a single fluid responsive site. In the doing I optimized the design to simplify the experience and drive conversion through consumer interest and need.

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First I audited the legacy experience and researched insights for understanding.

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To create new solutions from XD to visual design.

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And drove XD and creative throughout development to go live https://bountytowels.com.

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