I led a redesign of https://bountytowels.com. We re-platformed separate mobile & desktop websites into a single fluid responsive site. In the doing I optimized the design to simplify the experience and drive conversion through consumer interest and need.
First I audited the legacy experience and researched insights for understanding.
To create new solutions from XD to visual design.
And drove XD and creative throughout development to go live https://bountytowels.com.