Verizon Score The iPhone
I led product design at R/GA for the Verizon iPhoneXS launch activation. The immersive experience delivers music using augmented reality on Snapchat. We created unique musical loops for a diversity of genres, from grunge rock to latin jazz; each with it’s own 3D animated visualization.
I defined a logic to enable users to catch and combine music loops to create and submit awesome mixes for a chance to win an iPhone.
I used InVision freehand to design the UX; and then brought the designs to higher fidelity in Sketch, and the interaction design to life with InVision prototyping.
The experience was launched for a 4 day activation on September 14 - 17th on Snapchat and at scoretheiphone.com. Below are several screencasts of my actual gameplay taken during the activation. Below is s screen casts of from the live activation.
Its still too early for me to get exact metrics but the Verizon client and R/GA leadership couldn’t have been more psyched.